Scented Jar Candles Company Uses Computer Program to Help Customers Design Their Own Candles
A company that sells scented jar candles could use the power of the Internet to increase their revenue and bring more customers through their website and ultimately to their real-world brick and mortar location. Even a real world company needs to have a web presence in order to reach those customers who searched the Internet to find what they need or want.
In today’s fast-paced Internet connected world, more and more consumers are turning to the Internet over all other media to find what they’re looking for. The phonebook is an obsolete piece of advertising because it only offers a company’s name, address and phone number. A newspaper and magazine do not offer much else and radio and television advertisements are astronomically expensive; therefore the Internet is the only option for a lot of start up and small businesses. Once a website has been designed and put into place, advertising or marketing on and for the website could be free of charge or cost a very nominal fee.
One Internet marketing method used over and over again is called search engine optimization or SEO. Search engine optimization is placing a keyword rich article on the website in order to attract the three major search engines - Yahoo!, Google and MSN. These major search engines send out their “feelers” in order to find keywords and keyword phrases within the articles and then rank the websites according to a special formula. Keywords and keyword phrases are the words consumers use on the search boxes in the search engines in order to find what they need or want. Having a high ranking on the search engine websites is beneficial to a business that produces richly scented candles because the majority of people who search for candles on the search engines make their choices from the first few websites brought back by the search engines.
A candle company could also use their website in order to attract more potential customers by allowing them to concoct their own candle scents before having them shipped to their home or business address. For example, a computer program could be placed on a candle company’s website that allows visiting customers to pick and choose two to three different scents to have mixed together in a candle of their own creation. And they could be unique scents such as orchids and lemons or the scent of a mini greenhouse and pepperoni. The more scents the candle company makes available to its customers, the more adventurous they will become with their concocted candles. Many people like the unique smell of different places because it takes them back to another time.